About

Stainless · Aluminium · Mild steel · Sheet metal

SAMS Fabrications was established in 1988 and has built its reputation on reliability, quality and competitiveness. We aim to build long-term relationships with every customer — quality workmanship, on time, at a competitive cost, backed by friendly and efficient service.

1988

Paul picks up the shears

Paul Waterhouse — 28 years old, time-served sheet metal fabricator — founds SAMS Fabrications in a 2,500 sq ft workshop in Bowthorpe, Norwich, with his wife Julie as partner in the business. The name comes from the metals themselves: Stainless, Aluminium, Mild steel, Sheet.

Paul on site in the early days

Paul on site in the early days

1990s

Building a name

Gun cabinets, skips, electrical enclosures, wheel clamps — whatever needed making in metal. Demand grows and SAMS expands into a second 2,500 sq ft unit next door.

The workshop back in the day — the LVD press brake front and centre

The workshop back in the day — the LVD press brake front and centre

2000

Remembering Julie

Julie Waterhouse — Paul’s wife, and a partner in the business from the very beginning — passed away in 2000 after a nine-year battle with cancer, leaving Paul with four young children. He kept the family and the firm going. Everything SAMS has built since carries her memory with it.

Julie at the desk in the old Bowthorpe workshop, late 1980s

Julie at the desk in the old Bowthorpe workshop, late 1980s
Julie, 1999

Julie, 1999

2004

The next generation clocks in

Gary joins straight from school as a workshop apprentice — learning the trade the same way his father did, on the tools. Over the years he works his way up through the workshop to running the company day to day.

Gary around 2010, apprenticeship complete — finished work wrapped and out on the wagon

Gary around 2010, apprenticeship complete — finished work wrapped and out on the wagon

2008

The MOD contract — and the first big machine

Winning a Ministry of Defence contract changes the game. The proceeds fund SAMS’ first major machinery investment — a CNC 4-metre press brake — and set the company on the path of investing in technology that it still follows today.

The 4-metre CNC press brake at work

The 4-metre CNC press brake — the machine that started the investment run

2013

25 years — limited company, and a place of our own

Following record years, SAMS becomes a limited company and — to mark a quarter-century in business — moves into a freehold 10,000 sq ft facility on Whiffler Road, four times the size of where it all began, with room to expand further.

Moving day, 2013 — 10,000 square feet of blank canvas

Moving day, 2013 — 10,000 square feet of blank canvas

2018

Upgrading the punch

The investment continues — a new LVD Shape multi-tool CNC turret punch arrives, freshly unwrapped on the workshop floor. The same machine you’ll see running in the videos on our homepage today.

2018 — the new CNC punch, straight off the lorry

2018 — the new CNC punch, straight off the lorry

Today

Modern machines, same standards

Fibre laser cutting, LVD multi-tool turret punching, CNC press brakes, TIG & MIG welding — continued investment in the latest technology keeps prices competitive and turnaround fast. If you can draw it, we can make it.

The SAMS workshop today, with a batch of finished work in production

The workshop today — another batch on its way out

“It is a pleasure working alongside my father — I learn something new every day.”

The next generation of Waterhouses

A family-run firm

Three Waterhouses, one workshop

P

Paul WaterhouseFounder — hands-on since 1988 and still thinking outside the box

G

Gary WaterhouseDirector — joined as an apprentice in 2004 and worked his way up. Runs the company day to day: sales, purchasing, machine programming, site measures — and still on the tools when needed

C

Charlie WaterhouseDirector — heads accounts & payroll